Blogging for Business – Course outline

• Introduction to Blogging.
• Uses and benefits of a business blog.
• Some examples of successful business blogs.
• Blog Search engines.
• RSS
• Reading and commenting on blogs.
• Setting up WordPress.
• Preparing your content and scheduling it in.
• Optimising content for search engines.
• How to promoting you blog
• How build a community around your blog.
• Blog metrics

Next course running 28th of February 2010 from 9:00 to 16:30 at the Absolute hotel, Limerick.

Cost – €250

Class size limited to 14 places for quality purposes.

In order to get the most out of this session a laptop with wireless is essential.

Call (087) 9497083 (Mark) to book.

About the Trainer

Mark Cahill holds a masters degree in business administration (MBA), and his thesis “To what extent have Online Social Networks Changed Business to Consumer Marketing”. His thesis looks at how online social networks and Web 2.0 have changed the marketing landscape and it proposes a model for an integrated offline and online marketing strategy.

Mark is also a guest lecturer with the Kemmy business school, University of Limerick in Entrepreneurship, and Marketing, with a focus on Social Networks and Social Media.

He holds a Bachelors degree in Computer Engineering and has a passion for technology and how it can benefit business. Mark is one of the founding organisers and speakers at Bizcamp Limerick