Mark Cahill holds a masters degree in business administration (MBA), and his thesis “To what extent have Online Social Networks Changed Business to Consumer Marketing”. His thesis looks at how online social networks and Web 2.0 have changed the marketing landscape and it proposes a model for an integrated offline and online marketing strategy.

Mark is also a guest lecturer with the Kemmy business school, University of Limerick in Entrepreneurship, and Marketing, with a focus on Social Networks and Social Media.

He holds a Bachelors degree in Computer Engineering and has a passion for technology and how it can benefit business. Mark is one of the founding organisers and speakers at Bizcamp Limerick

Mark is a co-founder of Socialbits, a consultancy which specialities in Web 2.0 (Social Web) and Web 3.0 (Semantic Web) for Marketing and Business.