What is Social Network/Media Marketing?

Marketing through Social networks has become quite popular in recent times. These has been mainly due to the arrival of Web 2.0 and social computing tools. In turn there has been huge growth with Social networks, both in users and the amount of time spent on them.  Because of the huge growth in numbers of users on Social networking sites such as Facebook and YouTube there has been a natural tendency for businesses to go running at Social networks shouting “we need to be on Facebook, we need to be on Twitter, let’ go Viral!” . This is the wrong way to go about marketing through Online Social Networks. Business need to go back to  basics and start with their Business strategy, then this should feed into their Marketing Strategy and finally only if relevant, a Social Networking campaign should be created. It should be noted that this campaign should also complement any “offline” marketing.

Advantages of using Social Network/Media Marketing

• It is much easier to Measure your Return on Investment (ROI) when compared to offline methods such as TV, Radio and newspapers.
• You can communicate with customers in order to fix issues/concerns about your product/Service quickly.
• You can learn by listening to what you customer thinks about your product/Service and learn from your customer.
• When implemented correctly it can have a low cost and high return.
• Increase customer engagement.
• You can build a connection/relationship between you and your customers, and in turn loyalty.
• You can leverage Social networks to create buzz about your Brand or product launch.
• Help build your brand in an effective way.
• You can target you customers effectively.

How can I help?

As part of my Masters Degree in Business Administration I had to completed a Thesis, my chosen title was “To what extent have Online Social Networks Changed Business to Consumer Marketing”. As part of understanding Web 2.0 and Social networking tools, my Degree is in Computer Engineering plus I have extensive experience in this field.  very important aspect is to ensure that your Social media campaign is connected to your  Buiness and Marketing Strategies.

Contact me on my mobile (087) 9497083 or Skype: MarkCahill.Ireland to discuss your business needs.