Business Strategy
What is Business Strategy?
Strategy has many definitions, and because of this many business do not fully understand their need for Strategic planning and implementation. Many Businesses also do strategic planning but in a very ineffective way furthermore, thay fail to implement the generated strate
I have done a quick Define:Strategy search on google and here are some definitions:
· An elaborate and systematic plan of action
· A strategy is a plan of action designed to achieve a particular goal. The word strategy has military connotations, because it derives from the Greek word for army.
Why do you need Strategy?
Strategy is an essential part of any business, without a high level plan you are just meandering around and you can fall foul to complacency. Strategy allow a business to plan, taking into consideration the environment, you competitors and what to do if the unexpected happens, these are all essential to the survival of the business. When a business is in start-up phase the first item you start with is a plan, this plan may not be down in paper but in the entrepreneurs head, nevertheless the entrepreneur has a strategy. It is just as important to have a strategy when you are a successful business, as you really do not know what is around the corner. The main outputs of strategic planning is to
· Understand your own business’s competitive advantage
· Where the business is now
· Where the business needs to go
· How you are going to get there.
As I mentioned already a strategy alone is not enough, this strategy needs to be translated into clear and achievable business goals.
How can I help?
A core part of an Masters Degree in Business Administration (MBA) is Strategy, my training and experience will guide you through the strategy process. I can facilte the creation of a Strategy and then assist is translating this into meaningful and clear business goals and objectives. Without knowing your own business’s competitive advantage, where the business is, and where it needs to go to then the business is directionless and therefore ineffective. If you are ineffective then you are loosing money. I specialise( but don’t exclude myself to) technology businesses. As part of my services I also translate business strategy in to marketing strategy and then into a Marketing campaign specialising Social Media marketing.
