On Thursday the 11th of March 2010, I delivered a talk about “Online Social Networks for Business”. This breakfast morning takes place every month, see the EAC Linkedin group for details.
Here are the slides which I delivered.
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2 Responses
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Good presentation. Would be interested in expansion of the section on metrics for social media measurement.
Alex,
During the presentation I did not talk specifically about which metrics to use and which are best, etc. I did make the point that your metrics need to be tied to your business and marketing objectives. I also made a further point, from a financial perspective, if you don’t measure your effort then your effort goes from been an “investment” to becoming “expense”.
Does this answer your question or were you looking for an answer on “Which metrics are best for Twitter or Facebook, or Blogs?”
Mark.